The Ideal Length for Web Pages for CRO

When it comes to optimising web pages for conversion rate optimisation (CRO), one crucial factor to consider is the length of the content. But what is the ideal length for web pages to maximise conversions? Let’s delve into the science behind it.

What is the Attention Span of Online Users?

Research shows that the average attention span of online users is decreasing, with some studies suggesting it is as short as eight seconds. This means that web pages need to capture the user's attention quickly and keep them engaged to drive conversions.

Short vs Long-Form Content: Which is Better?

While short-form content may be more suitable for users with limited attention spans, long-form content has its advantages. Long-form content allows for in-depth explanations, which can help build trust and authority with the audience. In fact, studies have shown that longer content tends to rank higher in search engine results.

Finding the Sweet Spot: The Ideal Web Page Length

So, what is the ideal length for web pages to optimise for CRO? According to industry experts, the ideal web page length for maximum conversions is around 1,600 words. This length provides enough space to convey valuable information, engage the audience, and drive them towards the desired action.

Key Takeaways for Web Page Length Optimisation

When optimising web pages for CRO, keep these key takeaways in mind:

• Consider the attention span of online users and aim to capture their interest quickly.
• Balance short-form and long-form content to cater to different audience preferences.
• Aim for around 1,600 words per web page to strike the right balance between engagement and information.

By understanding the ideal web page length for CRO and implementing it effectively, you can enhance the user experience, increase conversions, and ultimately drive business growth.