Collection: Marketing Automation

Marketing automation is the use of software and technology to automate repetitive marketing tasks and streamline the process of targeting, nurturing, and converting leads. It involves automating workflows such as sending emails, social media posts, segmenting customer lists, scoring leads, and managing campaigns. The goal is to create personalised, timely, and consistent experiences for prospects and customers while saving time and improving efficiency for marketing teams.

Key components of marketing automation include:

1. Email Marketing Automation: Automatically sending personalised emails based on user behaviour or predefined schedules.
2. Lead Management: Automating the process of identifying and tracking potential customers, including lead scoring to prioritise based on engagement and behaviour.
3. Customer Segmentation: Segmenting contacts based on various criteria (like demographics, behaviour, or engagement level) to target specific groups with relevant messages.
4. Campaign Management: Planning, executing, and tracking multi-channel campaigns, including email, social media, and ads.
5. Analytics and Reporting: Monitoring the performance of campaigns to make data-driven adjustments and better understand customer journeys.
6. Behavioural Tracking: Tracking interactions across various channels (like email opens, website visits, and social engagement) to tailor content accordingly.

Marketing automation helps businesses increase the efficiency of their marketing efforts, provide more relevant and personalised customer experiences, and ultimately drive higher engagement and conversions. Common tools include platforms like Dotdigital, Klaviyo, Salesforce, HubSpot, Marketo, and ActiveCampaign.